About Us



Empower people to see themselves as a work-of-art while living their best lives.

Create products and provide services to teach, inspire, empower, and entertain people which will bring happiness and a sense of fulfillment into their lives.

Integrity, accountability, consistency, creativity, quality, teamwork, and motivation.


Founded by Darnell A. Fountain II. in 2020, DF DeluXe was born from a deep-rooted commitment to self-empowerment and the betterment of society. Drawing from personal experiences and core beliefs, Darnell envisioned a company that would provide access to information, products, and services designed to inspire and support individuals on their journey to personal growth and fulfillment.
At DF DeluXe, our values—integrity, accountability, consistency, creativity, quality, teamwork, and motivation—are at the heart of everything we do.
Our mission is to create products and services that not only teach, inspire, empower, and entertain but also bring happiness and a deep sense of fulfillment into the lives of those we touch.
Our vision is to empower individuals to see themselves as works of art, living their best lives with confidence and purpose. With a commitment to “Changing Lives Every Day,” DF DeluXe offers not just inspiration, but also a range of merchandise that embodies this ethos, encouraging everyone to embrace their unique journey.



For all in-stock orders, please allow 7-10 calendar days for delivery. Products are shipped Monday through Friday. For items that are not yet at our warehouse, please allow 2-3 weeks for the item to be designed and shipped.

